Friday, April 29, 2011

THE FASHION INSTITUTE OF NON-SENSE ZOMBIES

(Illustration by Chris Ede)


With all this weblog frizzon happening around you, some current issues come to your mind and the key one is: Where true fashion is leading to?

Webblogin and street style have become the main role among fashion lovers, every single person is getting inspiration from what they see on streets and online, in a super fast click people can access tones of weblogs showing combinations from whoever side of the world, brainwashing and creating a person addicted to fast fashion information non-sense.

Becoming a blogger is a responsibility, you sort of steal the paper of a coolhunter for the moment being, telling people what to wear or what to do in that certain timing.

Webblogin is helping to create fashion non-sense followers, individuals who are not into deep researching, but are into reading your information, absorbing it as it is and wearing it as their own, transforming most of the time an amazing runway show into a simple and straight sentence: This season is all about oxford shoes.

These zombies trend carriers walk around with wrong information and copied styles, transforming the so known fashion victim into a carrier of non-sense, it`s not about being a victim anymore, but it`s about becoming someone with no fashion information.

We are not taking our time to go deep into fashion and confirming if the information we are reading it`s true or false. That`s why people get so confused everytime they read something it`s trend in this website when the other one is saying totally the opposite.

When Webbblogers say to their readers: High Heels with fur are so the new trend now when everyone is using oxford shoes. Are they lying to their readers? Yes and No. Yes, simply because everyone is using oxford shoes and No, because they will have a part of their readers using High Heels with fur by the second non-sense zombies realize it`s actually really cool to add some fur.

So, it means we are leaving in a lie? Sort of, a lie we all create, it`s about lying to your own inspiration. Understanding you are not a copycat of what you see is a hard and complicated process. Absorving all this information and transforming it to your own sense of fashion is just too much for some people, so they end up copying, that`s why you see so much oxford shoes than High Heels with fur walking around., it’s an endless chain of copies.

People are losing the essential, their daily inspiration. Beliving in street style and Webblogs more than a good Dior Runway show or even trying to understand the concepts of a good moulage process and why this certain designer is using pearls when everyone`s is into swaroviski has become a perfect obsolesce for nowadays`s fashion society.

We lost time to read and research, routine is fast and fashion has become images more than words. We kill our inspiration everyday by the time we absorb someone`s else point of view instead of looking for our own.

Webblogin’s is a good way to keep yourself updated in what`s going on, but it is starting to kill true fashion by its sides and heading for the core, people’s own fashion inspiration.

If we allow ourselves to kill our true inspiration about clothing, trends and behavior, we are killing our personality, a one way road into erasing our identity and just become another recruit of this new non-sense fashion zombies army, heading to eat fashion inspirational brains.

So, STAND UP! Take your time to understand fashion and have your own point of view in saying: I AM INTO BLACK SHOES WITH PURPLE RIBBON!

Written by Jardel Edebran

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